Those who survive in the business are not really the most intelligent or the strongest, but those that can manage change. Let us be more specific; the world is witnessing a revolution every day.
Inbound marketing is the art of helping potential clients find your company with ease, even before they make a purchase. Many years ago, the way most media agencies operate is different from what is obtainable at the moment.
Televisions and radios are in every home, magazine adverts, cold calling, phone books, billboards on the street, etc- all of them gave you the information you needs, including instant messaging about events and activities happening around you. These are some of the ways a prospective client can get accurate information about a new product or service.
But today, technology has made things much easier. Clients are well-informed, and your products are well researched. Laptops or portable tablet has replaced the garden –variety television or archaic form of advertising. The likes of Search engine optimization and social media has become an option for most media agencies. I interviewed the following media agency Melbourne company. A media agency in Melbourne will be missing out if they don’t offer any services in social media. It’s crucial to any business’s success.
To grow your business, you need a workable web presence. We are going to guide you how and show you why you need it:
So let’s begin;
Your website is the first point of call
Even if you meet someone at an event and you want the person to do some business with you. The first thing they will like to check is your website. If you don’t have a website, they may want to see your company’s profile in any of the social media platforms like LinkedIn, Twitter, Facebook etc. If you don’t have one, there is a possibility that they will never contract a business with you.
Therefore the first thing your media agency should do is to ensure you have a decent website and also make sure your social media profiles are active- all these are highly required for sales and marketing agencies in this 21st century.
Search is Essential
Sales and marketing in the 21st century doesn’t entail having a website only. Having a searchable website will make a huge difference; it will be nice and a good idea. This is why having a website that is ‘search engine friendly’ will help you to make quick sales.
Have a well-thought goal and plan to reach it
Your media agency should help you to reach your set goal. The goal is simply to reach your target audience. Their work ranges from sending out rich emails to potential clients, participating and posting rich contents to various social media groups, guest blogging, press releases and so on. They will do research to find out where they will get your target audience in the digital world and then engage them meaningfully.
The aim of these activities is just to achieve one goal-drive buyers to your website, where they will be able to learn more about your products and services.
Analyze the data
Analyzing the data is one of the functions of an advertising agency. There are several opportunities to measure your efforts or work in the digital space. Yes, we live by analytics. If you spend $300 for 60 seconds on commercial TV or radio promotions, it will be extremely impossible for you to know who heard it, and who did not. You will only live by guessing.
But if you pay the same amount of money in the digital space, you can easily discover the number of people that heard it by tracking the number of potential clients visiting your site, by number of clicks, places you visited and for how long they stayed overall. Though you may not be able to read their minds, but at least it will be encouraging if great influx of potential clients visit your site.